Motivating. Compelling. Powerful
7 Key Lessons for Making a Difference
“Get Back to the Counter” unlocks seven core principles that provide the secret to making lasting change for stronger inclusive leadership, purposeful and impactful professional development, and a more equitable and empowered workplace.

Options For Bulk Orders:
25 signed books + 30 minute virtual Q&A w/ the author – *$1,000.
50 signed books + 45 minute virtual Q&A w/ the author – *$2,000.
60 – 90 minute speaking engagements w/ author.
*Contact for pricing.
* Do you need an invoice or have more questions, contact us at: loki@thejtmfoundation.org
“This book tells the story of Joan Trumpauer Mulholland and her tireless work supporting Civil Rights from the famous Lunch Counter protests right through to the present. Written by her son, activist, filmmaker and lecturer Loki Mulholland, and geared to a large swathe of audience, the story is inspiring, the language accessible and down to earth and the message timeless. Something every high schooler should read, and something every American should read as well, no matter their age.”
Manufacturing Industry Human Resources and I&D Leader
“How is she not a household name? The relative anonymity of Joan Trumphauer Mulholland seems almost criminal. How incredible that a southern woman who could have easily looked the other way, did not, but instead put her life on the line time and again simply because it was the right thing to do.”
“This should be shared with everyone.”
“A must read. I’m thoroughly enjoying it. Painful memories resurfacing but power messages and lessons emerging.”
“Through the eyes of an activist, a change agent and a son; Loki Mulholland introduces to a new generation a national treasure, his mother, Joan Trumpauer Mulholland! This timely autobiography is what is needed today – especially with the resurgence of racism and xenophobia. Loki takes us on a literary time machine that allows us to explore the life and accomplishments of Joan Trumpauer Mulholland while reminding us to get back to the counter… there is still good work to be done.”